MACY’S Passport Fashion Show 2008.
About me
SFFW is an annual fashion event highlighting talented; up and coming local designers in the San Francisco Bay Area.
MISSION STATEMENT
To promote creativity and business in the thriving San Francisco Bay Area fashion industry.
OPPORTUNITIES
For sponsorship opportunitties or to get involved further with this exciting event, please join the specifically categorized group(s) below or contact Owen via email at: owengeronimo@gmail.com
ANNOUNCEMENT
We are in a process of selecting interns as part of our organizing team for this annual event. If you have any experiences in the following fields: event promotions, marketing, public relations, fashion merchandizing, videos and styling, we'd like to hear from you.
We are also looking for event sponsors.
This is going to be the first SFFW to be broadcasted in real-time, fashion bloggers are welcome to contact me.
For further details or questions, please contact Owen via email: owengeronimo@gmail.com
Visit San Francisco Fashion and Merchant Alliance
FASHION WEEK
A fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers or "houses" to display their latest collections in runway shows and buyers to take a look at the latest trends. Most importantly, it lets the industry know what's "in" and what's "out" for the season. The most prominent fashion weeks are held in the fashion capitals like Milan, Paris, London, and New York City. In the early and mid 2000s, fashion weeks sprang up around the globe to draw attention to designers elsewhere.
In the major fashion capitals, fashion weeks are semiannual events. January through March designers showcase their autumn (fall)/winter collections and September through November the spring/summer collections are shown. Fashion weeks must be held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season. This is also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing.
The schedule begins with New York, followed by London, with the penultimate fashion week in Milan, ending the events in Paris. These four cities are the traditional "big four" fashion weeks that are followed by new emerging fashion weeks globally. The Menswear shows occur in between autumn(fall)/winter and spring/summer in Milan.
Some fashion weeks can be genre-specific, such as a Miami Fashion Week (Swimwear), Prêt-a-Porter (ready-to-wear) Fashion Week, Couture (one-of-a-kind designer original) Fashion Week and Bridal Fashion Week, while Portland (Oregon, USA) Fashion Week shows some eco-friendly designers.
The dominance of the big four benefits industry participants. For example, buyers, journalists, models and celebrities can limit their travel and simply move from one to the other over the four week period. However the arrangement is criticized for stifling design talent in emerging fashion hubs such as Los Angeles or São Paulo.
Source: WIKIPEDIA
